Vendor Advocacy Success – Heidelberg Heights Property
This was a particularly rewarding result for a long-term client, having originally secured this property on their behalf six years ago. With their needs evolving, they engaged us again to guide them through the sale as they look to upsize.
Despite a more challenging market environment, a key focus was selecting the right agent. We partnered with an agent we’ve worked with extensively, with a proven track record in the local area, ensuring the campaign was executed with precision and confidence.
Prior to launch, the property was carefully prepared with targeted cosmetic improvements. These enhancements were designed to highlight the villa’s best features and maximise its appeal to the market.
The campaign generated strong buyer interest, which ultimately led to a compelling pre-auction offer. This created the ideal conditions for a competitive boardroom auction, resulting in a sale price well in excess of expectations.
A fantastic outcome and a great example of how the right strategy, preparation, and agent selection can deliver exceptional results—even in more challenging market conditions.
Vendor Advocacy Tip of the Month: Choose Your Agent Carefully
In today’s market, choosing the right agent is one of the most important decisions you will make and one that can have a significant impact on your final result.
We are no longer operating in a rising market where most properties sell easily. Instead, we are seeing a more balanced, and at times challenging, environment where strategy, execution, and negotiation skill truly matter.
The gap between a good result and a great result often comes down to the agent you appoint.
Not All Agents Are Equal
While many agents can list a property, far fewer have the ability to accurately position your property in the market, create genuine competition between buyers, adapt their strategy as the campaign unfolds, and negotiate confidently under pressure.
In a market where buyer depth is thinner and conditions are more nuanced, these skills are critical.
It Is Not About the Highest Quote
One of the most common mistakes we see is selecting an agent based on the highest estimated selling price.
While this can be appealing, it can also lead to overpricing and a slow start to the campaign, reduced buyer engagement early on, and a need to adjust expectations mid campaign.
A strong agent will provide honest, evidence based pricing advice, even if it is more conservative upfront, with a clear strategy to build competition and drive the price higher.
The Right Strategy Matters More Than Ever
In the current market, a well run campaign is not just about advertising. It is about targeting the right buyer demographic, managing inspections to maximise competition, creating urgency early in the campaign, and knowing when to push and when to hold.
Many properties are now being sold through negotiation rather than purely at auction, which places even greater emphasis on the agent’s ability to read buyers and control the process.
Why Independent Advice Makes a Difference
Engaging a vendor advocate ensures that your interests are represented throughout the campaign.
We work alongside the selling agent to help you select the right agent for your property, oversee the campaign strategy and execution, provide objective advice throughout the process, and support negotiations to ensure the best possible outcome.
Final Thought
In a changing market, the right agent does not just sell your property, they shape the result.
Taking the time to choose carefully, and ensuring you have the right strategy in place from day one, can make a meaningful difference to both your experience and your outcome.