August Vendor Advocacy Update

VENDOR ADVOCACY TIP OF THE MONTH & EXAMPLE

At Buyer’s Advocate, our vendor advocacy team takes a strategic and informed approach to every auction campaign. In the final moments before and during the auction, our role becomes critical:

• We profile every serious buyer in the lead-up: Have they bid before? Where did they drop out? What questions have they asked? What are their motivations?
• On auction day, we often have two advocates present, one outside gathering intel from attendees, the other inside managing communication with the auctioneer, agent and the seller.
• If bidding is strong, we may recommend placing the property on the market early to spark urgency and drive prices higher, but this must be timed expertly. Done poorly, it can backfire.
• If the property passes in, we already know who the real buyer is and what they might pay. This positions us to negotiate strongly, calmly, and with data-backed confidence.

The reserve is more than just a price, it’s a negotiation tool, and how it's used can make tens of thousands of dollars’ difference. Inexperienced vendors often wait too long or act too early. With us by your side, you get the benefit of experience, objectivity, and a deep understanding of auction dynamics.

In a market where emotions run high and outcomes are determined in minutes, strategic advocacy makes all the difference.

EXAMPLE

Burnley property 

Interstate Sellers

Selling a property from interstate can be daunting, especially when you don’t have eyes on the ground. That was the challenge faced by our recent clients, who entrusted us to manage the sale of their home in Richmond.

As their vendor advocate, we drove the process from start to finish:

• We selected the most suitable agent for the area and property type through our agent network and performance data.
• We guided our clients on all aspects of presentation, including necessary maintenance, styling recommendations, and marketing strategy.
• Throughout the campaign, we acted as their sounding board, overseeing everything from copywriting and photography to weekly campaign reviews and buyer feedback.

This hands-on involvement gave our clients peace of mind, knowing their interests were being protected and promoted at every stage.

The result? A well-prepared and tightly managed campaign that exceeded all our key performance indicators with high buyer engagement, strong inspection numbers, and serious interest from qualified bidders.

Auction day saw seven active bidders, driving strong competition and delivering a great result.