Here are some Vendor Advocacy success stories from the past month.
West Footscray
We were recently approached by a client seeking help with the sale of her property in West Footscray, primarily a landholding with modest existing improvements. With her busy schedule, she relied heavily on our guidance to manage the process and achieve the best outcome.
Our first step was to identify and interview the most active and capable selling agents in the area. After reviewing recent results and marketing approaches, we recommended the agent we felt most confident would deliver, someone who understood both the local buyer demographic and how to position the property effectively.
While the property was originally considered a land sale, both the chosen agent and our team saw potential to highlight the home’s liveability and unlock additional value. We recommended a small investment in cosmetic improvements and professional styling, transforming the presentation and broadening the buyer pool to include owner occupiers.
The strategy worked. Interest increased significantly, and we secured a strong offer prior to auction from a home buyer, achieving a far better result than if it had been sold purely as land.
A great result for our client, demonstrating once again how the right preparation, strategy, and team selection can make all the difference.
Glen Iris
We had been working with this client for some time to help them purchase their next home, but they ultimately decided to sell first. To ensure the process ran smoothly, we stepped in to assist through our vendor advocacy service, acting as a sounding board for all key decisions and overseeing every stage of the campaign.
This was a challenging sale, with a price guide above $3 million in a street that had seen very little auction success, in fact, no property had sold under the hammer there in over twenty years. Despite this, we recommended taking the property to auction, confident that with the right campaign, preparation, and agent selection, we could generate the right level of competition.
The strategy paid off. The campaign attracted strong buyer interest, resulting in six registered bidders on auction day. The property sold under the hammer for a result that exceeded our client’s expectations, a fantastic outcome and a testament to the power of a well planned campaign and decisive strategy.
Hawthorn East
We originally purchased this property for our client a few years ago before they relocated to Sydney, so it was a natural fit for us to assist again when it came time to sell. With our client interstate, we managed the entire process on their behalf, from agent selection through to campaign oversight and negotiation.
Apartments have been patchy in the Melbourne market, and this sale presented some challenges. The property passed in at auction, and a low offer was received shortly after, which we advised our client to decline. Rather than accepting the first offer, we continued to market the property, maintaining momentum and engaging new buyers.
Our patience and persistence paid off. We ultimately secured a sale at a significantly higher price than the initial post auction offer, a good result considering the market conditions and a great outcome for our client.
Elwood
Our clients have been long term clients and recently needed assistance selling one of their investment properties that we had managed for several years. With plans to travel overseas for an extended period, they entrusted us to handle the entire process on their behalf, from agent selection to campaign management and negotiation.
The campaign generated good early interest, but auction day itself proved quieter than expected. Despite this, we continued to work closely with the interested parties after the auction, maintaining engagement and creating a competitive environment. Both parties submitted offers, allowing us to negotiate from a position of strength.
This resulted in an excellent post auction outcome and a strong price for our clients — a great example of how persistence and skilled negotiation can deliver a successful result even when auction day falls flat.
Tip of the Month: Flexibility Wins – How Small Concessions Can Deliver Big Results
When selling a property, particularly by auction, flexibility can be the difference between a good result and a great one. Too often, vendors lose sight of the bigger picture by refusing seemingly minor contract changes or settlement adjustments that have no real material impact, yet can dramatically influence buyer engagement and competition.
If your property is going to auction, your number one objective should be to maximise competition. Every potential bidder adds pressure, energy, and urgency on the day. Even if a buyer requesting a longer settlement or an altered deposit arrangement doesn’t end up being your purchaser, they may be the underbidder who helps drive the price hundreds of thousands higher.
The reality is that most adjustments, such as extending settlement by a few weeks, varying deposit timing, or allowing a small contract tweak have minimal effect on your outcome but can make a huge difference to a buyer’s ability to participate. Rejecting these requests too quickly can shrink your buyer pool and reduce the emotional tension that fuels competitive bidding.
In short, be pragmatic, not rigid. Focus on what truly matters: generating as much genuine interest and competition as possible. The buyers will fight harder when they feel included and that’s where the best results come from.
Thinking of selling?
We’d love to talk you through your options and ensure you have the right strategy and the right agent working for you.