June Vendor Advocacy Example & Tip Of The Month

VA Example

 6/35 Walpole Street

The current market has created uncertainty for many property owners, particularly those considering selling. Our clients at 6/35 Walpole Street were no exception. Having purchased the property for them several years ago while they were living overseas, they recently approached us to assist with the sale.

Like many sellers, they were concerned about market conditions and whether they would achieve a satisfactory result. Our role was to guide them through the process, minimise risk, and ensure they were positioned to achieve the best possible outcome.

We assisted with the preparation of the property for sale and carefully selected an agent with strong local expertise and a proven track record in the area. Together, we developed a tailored marketing strategy designed to maximise buyer interest and competition.

The campaign generated several interested buyers, with one party emerging as a particularly strong contender. Rather than taking the property through to auction and facing the uncertainty that can sometimes accompany auction day, we were able to leverage that interest and negotiate a strong offer prior to auction.

The result was a sale price that met our clients' expectations and provided certainty before auction day, allowing them to move forward with confidence.

This is a great example of how the right preparation, agent selection, strategy, and negotiation can deliver an excellent outcome, even in a challenging market. Vendor advocacy is not just about selecting an agent; it's about having an experienced professional manage the entire process, ensuring every decision is made with the seller's best interests in mind.

Tip from a Vendor Advocate:

Don't Let Your Emotions Set the Asking Price 

For many homeowners, a property represents years of memories, hard work and personal investment. While these emotional connections are completely understandable, they can sometimes create unrealistic expectations when it comes to value.

Today's buyers are making decisions based on comparable sales, market conditions and the features a property offers, not the memories attached to it. Setting expectations too high can result in a longer selling campaign, fewer interested buyers and ultimately a lower sale price.

Before going to market, take the time to understand how your property compares with similar homes that have recently sold in your area. A realistic pricing strategy is often the key to generating competition and achieving a stronger result.

An experienced vendor advocate can provide an independent perspective, helping you understand market feedback and ensuring your chosen selling strategy is aligned with current buyer demand.

The goal is not just to sell your property, but to maximise the outcome while minimising stress throughout the process.